Charity, Adopt an Animal Scams
Scammers are experts in social engineering, tugging on heart your heart strings in order to steal money from you. The images are often AI created or stolen from real charities.
Wanting to help is natural, but always do so through a registered charity, that has a real online presence and you are comfortable the money will go to help as you intend. Don't allow yourself to be taken in and send money on a whim, this is how the scammers win, and what they want you to do. Always STOP and THINK before sending any money.
What's happening
Scammers are increasingly praying on animal lovers by showing AI generated, or real images of abused animals, then asking for money to help the poor creatures. - BBC Article - https://www.bbc.co.uk/news/articles/c4g9l74wvd7o